Обновленный магазин UNIQLO Атриум в уникальном формате
Новости
|  12 сентября 2017

Результатом масштабной реконструкции стало расширение площади торгового пространства до двух этажей, новый дизайн и лаунж-зона Музея современного искусства «Гараж».

В день открытия и ближайшие выходные посетителей ждало выступление барабанщиков из Японии, розыгрыш поездки на двоих в Токио, интерактивная фотобудка 360°, подарки и специальные цены на ряд полюбившихся моделей.

Обновленный магазин UNIQLO Атриум предстал в уникальном для России формате, который позволяет наилучшим образом отобразить концепцию «LifeWear» («Одежда для жизни»). Магазин расположился на втором и третьем этажах торгового комплекса и занял около 3000 м2. Появились презентационные подиумы с ключевыми моделями LifeWear, которые помогут каждому посетителю правильно выбрать удачный образ для любого случая. Изменилось и техническое оснащение магазина: было установлено около 100 видео мониторов, включая 2 большие видеостены и экраны на колоннах. Значительно расширены зоны для коллабораций UNIQLO и коллекций для детей и малышей были . 

фото 1.jpg

Отдельная специальная зона посвящена партнерству бренда UNIQLO и Музея современного искусства «Гараж». Здесь покупатели смогут приятно провести время, погрузившись в мир искусства, и ознакомиться с книгами и журналами об искусстве, моде и современной культуре. В дальнейшем в этом пространстве будут проходить бесплатные лекции и мастер-классы, а также специальные проекты от «Гаража». В создании внутреннего декора залов принял участие герой рекламной кампании «Открытие города» Сергей Овсейкин, основатель и лидер граффити-команды ZUKСLUB. Художники создали граффити, украшающее стену центральной лестницы и одну из внутренних витрин магазина. Рисунок объединил любимые московские места всех участников кампании. 

фото 2.jpg

Значительные изменения коснулись и экстерьера магазина. Во внешних витринах установлены вращающиеся манекены, представляющие ключевые модели актуальных сезонов. Значимой частью интерьерной концепции стал «второй свет», который образуется благодаря венчающему торговый центр стеклянному куполу. Витрины, расположенные внутри образовавшегося атриума хорошо видны со всех этажей и находятся в фокусе дополнительного светового оборудования, чтобы подчеркнуть визуальную и тематическую связь залов второго и третьего этажей. 

фото 3.jpg

Более четырех месяцев длилась масштабная реконструкция магазина. Новая концепция торгового пространства следует стремлению бренда делать все возможное, чтобы создавать для своих покупателей только лучшие условия для комфортного шопинга и приятного времяпровождения. В преддверии открытия UNIQLO Атриум бренд представил первую локальную кампанию. В ней приняли участие значимые общественные деятели в области моды, искусства, спорта и путешествий: журналист Алена Долецкая, директор Музея современного искусства «Гараж» Антон Белов, балерина Большого театра Кристина Кретова, телеведущая Мария Железнякова со своей семьей, блогер Дарья Костромитина, фотограф Иван Дементиевский, танцовщица и модель Кейко Ли, лидер и основатель арт-группы ZUKCLUB Сергей Овсейкин. Их имиджи находятся на интерактивных стойках, где с помощью наушников посетители могут прослушать истории героев о стиле их жизни, одежде UNIQLO и любимых точках на карте города.

фото 4.jpg

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