Онлайн-тренировки в режиме реального времени
Новости
|  06 октября 2021
Сеть фитнес-студий SMSTRETCHING и Project by SM создали новый сервис онлайн-тренировок – Live классы. Это удобная платформа для занятий спортом из любой точки мира в прямом эфире на любом устройстве в атмосфере студии.

Идея создания Live классов появилась до пандемии. Команда SMSTRETCHING, проанализировав тренды спортивной индустрии и желания аудитории, сделала вывод, что философия гостей бутик-студий заключается в свободе, энергии и спорте. Синергия этих ключевых качеств и идей помогла создать сервис, который позволяет быть с пользователями в любой точке мира и предоставлять им весь перечень любимых тренировок, которые есть в студиях, с той же эффективностью, качеством и атмосферой.
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«Мы регулярно изучаем нашу аудиторию и объективно понимаем, что иногда клиентам не хватает времени и сил добраться до студии несмотря на то, что все они расположены в центральных локациях. Создавая концепцию нового digital-продукта Live классов, мы старались решить именно эту потребность: сохранить регулярность занятий спортом в условиях активного ритма жизни, но сделать не просто онлайн-тренировки, а передать атмосферу студии, которая всем так нравится. Важнейшая часть Live классов — это реальные эмоции и энергетика тренера, вы занимаетесь вместе, радостно начинаете тренировку, устаете на сложных упражнениях, испытываете чувство удовлетворенности в конце тренировки. Теперь, на наш взгляд, причин, чтобы пропускать занятия, не осталось», – рассказывает Николай Кондратюк, сооснователь студий SMSTRETCHING и студий Project by SM.

Live классы – это полноценная «онлайн фитнес студия», которая всегда под рукой. Более 100 классов в неделю утром, днем и вечером с лучшими тренерами в прямом эфире. Смотреть трансляции тренировок можно на web-платформе на телефоне, планшете или телевизоре.

Прямые эфиры проводятся в специально созданной Digital студии SMSTRETCHING. В команде проекта тренеры, методисты, операторы, режиссер, стилист, разработчики. Благодаря современным техническим решениям происходит полное погружение в
атмосферу «как в студии»: «Да, мы занимаемся вместе с тобой прямо сейчас и ничего не придумали заранее, не перезаписали неудачные дубли, не сделали перерыв между упражнениями. Мы генерируем тренировку в моменте, а эмоции и заряд, которые транслирует тренер, создают неподдельную атмосферу и тот самый SMSTRETCHING Live», – рассказывает Ростислав Пальчун, директор по продукту бренда.

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Для разработчиков данного сервиса важно, чтобы пользователи смогли на себе прочувствовать, что занятия спортом дома – это не только тренд, но и максимальный комфорт и безопасность. Тренировки в студиях SMSTRETCHING, Project by SM и новом формате Live классов адаптированы так, чтобы максимально сократить риск травмоопасности. Любая тренировка начинается с обязательной разминки, которая позволяет разогреть тело, минимизировать возможные растяжения и травмы в процессе занятия. При этом упражнения и программы тренировок, которые проводят тренеры SMSTRETCHING, максимально универсальны и рассчитаны на любой уровень подготовки.

INSTAGRAM @smstretching_live 
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