Состоялась церемония вручения премии Pharma Beauty Awards 2018

Церемонию блистательно провели ведущие Михаил Зыгарь и Татьяна Арно. Специальными гостями мероприятия стали Пелагея, Марина Александрова, Полина Аскери, Полина Киценко, Анжелика Тиманина, Татьяна Геворкян, Аглая Тарасова, Маша Цыгаль, Лаура Джугелия, Тина Кузнецова, Екатерина Добрякова, Анастасия Меськова, Мария Белова, Алина Крюкова, Лика Каширина и многие другие.

В честь этого события группа компаний «ЭРКАФАРМ» пригласила звездных гостей, номинантов и журналистов на торжественное мероприятие в DI Telegraph. Ведущими церемонии стали известный журналист и писатель Михаил Зыгарь и телеведущая Татьяна Арно. Эффектным началом церемонии стало выступление певицы Тины Кузнецовой с композицией Feeling Good. Генеральный директор ГК «ЭРКАФАРМ» Анастасия Карпова, актриса Марина Александрова, галерист Полина Аскери, олимпийская чемпионка Анжелика Тиманина и Полина Киценко объявляли со сцены лауреатов номинаций. Ярким завершением вечера стало блистательное выступление Пелагеи со своими хитами.

Группа компаний «ЭРКАФАРМ», управляющая сетями «Доктор Столетов», «Озерки» и многими другими, является признанным лидером на фармацевтическом рынке. Опираясь на свою многолетнюю экспертизу, компания приняла решение учредить первую в России премию Pharma Beauty Awards, отмечающую самые выдающиеся продукты и марки в области фарма-косметики и БАДов. Мероприятие прошло в рамках программы «Я буду жить 100 лет», призванной популяризировать здоровый образ жизни.

В течение всего года компания вела статистику продаж и отслеживала самые популярные продукты, которые впоследствии вошли в шорт-лист номинантов. Финальный выбор продуктов был произведен независимым экспертным жюри, в состав которого вошли самые авторитетные профессионалы из мира красоты и здоровья.

PharmaBeautyAwards10.jpg

Лауреаты Pharma Beauty Awards 2018 были объявлены в следующих номинациях:

·         Уход за лицом. Здоровая кожа: крем для лица Toleriane Sensitive от La Roche-Posay;

·         Уход за лицом. Уникальное действие: сыворотка Eyelash booster для роста и укрепления ресниц от Medipharma Cosmetics;

·         Уход за лицом. Универсальное средство: термальная вода от AVENE;

·         Уход за лицом. Anti-age: дневной крем MEZOLUX от LIBREDERM;

·         Уход за телом и лицом. Увлажнение: физиологический лосьон Cetaphil;

·         Уход за телом: увлажняющий лосьон для тела Бепантен Derma;

·         Уход за телом. Солнцезащитные средства: сухая дымка-спрей Bariesun SPF 50 от Uriage;

·         Лучший натуральный органический бренд: STYX;

·         Лучший витаминно-минеральный комплекс: Мульти I от Solgar;

·         Лучший комплекс для красоты и здоровья кожи: таблетки для волос, кожи и ногтей Solgar;

·         Лучшая Омега: Омега-3 Форте от NORWEGIAN Fish Oil;

·         Уход за полостью рта: отбеливающий набор Swiss Smile;

·         Уход за волосами: шампунь Anaphase + Ducray;

·         Лучшая новинка 2018: сыворотка для лица Mineral 89 от Vichy;

·         Инновационный продукт: сыворотка Lift-Designer ультра-лифтинг от Filorga;

·         Выбор покупателей 2018: Solgar.

Специальным событием стала презентация новых продуктов 2019 года от номинантов премии. В зоне с корнерами свои новинки и процедуры представили аптечные косметические марки: A-Derma, Avene, Cetaphil, Ducray, Filorga, Klorane, La Roche-Posay, Lacalut, Librederm, Lierac, Listerine, NORWEGIAN Fish Oil, Nuxe, Parusan, Pharmatheiss cosmetics, Phyto, Oral-B, Puressentiel, Solgar, Styx, SVR, Swiss Smile + Curaprox , Uriage, Vichy, Бепантен Derma, Кармолис. У гостей была уникальная возможность протестировать средства и узнать о планах марок от первых лиц компаний.

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